The campaign aim to urge govnerment to adapt effective laws to ensure food safety and raise public awareness of food safety issues.

 

I create a collection of online and offline materials for the campaign. Those include a website to teach the public about food safety from infographics and information, online petition and online application of a lecture. Printed publication such as leaflets, posters, as well as visual identity for stationeries.

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Since I decided to pinpoint the most common chemicals that has health effects on our health. I bought 3 snacks contains the chemicals and took photographs for graphics development. I added tiny people struggling or injured in those snacks to express the chemicals in the snacks are affecting our health. I also illustrate the internet search bar with the chemicals contained in the snacks in the graphics.