Souper is a local Hong Kong company selling instant soup for busy Hong Kongers. Their instant soup packets are designed for fast and simple preparation.

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This was a group project involved 3 designers. The brand wanted to have an earthly image and also have a taste of the local city. The father of the founder written the Chinese wordings for us and we combined the english name alongside the Chinese logo. We create 5 brand colours and used the stationery and packaging. The packaging is illustration of the soup and ingredients. Apart from the stationery design, the packaging design aimed to attract consumers so it uses more saturated colours and eye-catching typography.